منابع مشابه
Attention competition with advertisement.
In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the impact of advertisement pressure on a cultural market where consumers have a limited attention capacity. A model of competition for attention is developed and ...
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The purpose of this study was to assess the effect of advertisement choice on individuals’ subsequent attention towards the advertisement. Participants in this study decided which type of advertisement to watch or they were not given a choice. Results of the study showed that advertisement choice significantly influenced female participants’ subsequent attention towards the advertisement but no...
متن کاملCompetition for Attention
This paper introduces ’Competition for Attention’ as a conceptual design paradigm for agent-based multi-media applications. Our aim is to allow for the relative independent development of information services, on the one hand, and value-added agent-based services on the other, and to enable their smooth integration in a particular on-line application. The underlying and long-term objective is t...
متن کاملThe Attention Economy of Search and Web Advertisement∗
When people go on the web, they surf. Accordingly, in many circumstances, such as when people use a search engine (SE) to find a “content website” (CW), such pairs of websites are complements. Typically, both of these types of sites show advertisements to their visitors, but they do so using very different technologies. We study the incentives for such ad-funded websites with differing technolo...
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This paper proposes an investment/capacity planning model for projects that involves the production of final products that are sold directly to consumers. The model considers some aspects of the problem that have not been put together before, namely, the location, the advertisement costs, and the effect of the competition. We have used a microbrewery capacity planning problem. The problem is fo...
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ژورنال
عنوان ژورنال: Physical Review E
سال: 2014
ISSN: 1539-3755,1550-2376
DOI: 10.1103/physreve.90.032801